Fashion, which includes not only clothing but also leather goods, furniture and accessories such as watches and eyewear, is an industry in which Italy has always been a driving the market. It has shown constant growth (+10% per year), doubling its value in the last 10 years up to a current $220 billion.

Clothing, furniture, and industrial design are therefore our strengths on the global landscape: the distinctive elements of Made in Italy and of our personality.

Clothing exports will increase to €4.7 billion in 2019, with 38% of demand coming from Russia. The Italian furniture and design industry is highly developed and equally segmented, with over 2,000 companies and over 40,000 employees, placing Italy among the leaders in the sector. In 2019, exports of quality products from the 30 top countries will reach €212 billion, an increase of €66 billion (+45%) compared to 2013. Italy will reach €16.6 billion, with an estimated increase of 40% in six years.

The target markets of fashion, furniture and design equate Italian style with elegance, practicality, functionality, creativity and originality: "beautiful and well made" products have greater appeal, especially in emerging markets.
The term "beautiful and well made" products refers to a specific market segment: products of medium-high (but not luxury) quality in apparel, textiles, footwear, and furniture.

Only a limited number of companies are structured to address international markets, and these companies are concentrated in furnishings, artwork for the production of chairs (chairs and sofas) or "finished" furniture such as chairs and tables. Today, even more than in the past, we need to find new strategies and practical steps to support companies on world markets. In this economic and cultural scenario, World Trend Net is a GLOBAL COORDINATOR for all import-export activities and a GLOBAL CONSULTANT for internationalization strategies.
World Trend Net serves Italian companies because Italian exports, especially by supply chains and industrial districts, have expanded enormously in recent years.

World Trend Net assists its customers in all phases of the plan and provides them with a full range of related services, including the definition of strategies, identification and implementation of plans and operations, and monitoring the achievement of goals. Thanks to a dedicated team of experienced professionals, experts in "Italian Style" we guarantee careful mapping of all key partners on foreign markets.